i’ve decided to start highlighting my most inspirational blog reads of the week. i just get this feeling sometimes that i want to spread the love. because you know what? i love love. and i also love this blog:

it’s about a girl named Beth with a dream to open her very own vintage boutique next year in Santa Ana, CA. I am so inspired by her drive…
“The Vintage Society will sell a wide range of vintage clothing that will be current with each season’s trends. There will be a “girls only” policy inside the store that will create an enviroment where there will be freedom to design and inspire an individual style.”
I love the store concept, she keeps us updated on it’s progress and i really love her weekly features like the Society Girl of the Week feature which spotlights style icons like Bridgitte Bardot, Jenny Lewis, Lou Doillon, Kirsten Dunst and even other bloggers.
But my absolute favorite feature of hers is the Society Challenge of the Week. here are the rules:
1. We choose ONE store for each challenge.
2. Once inside the store, I choose one item that we both have to build an outfit around.
3. We split up to grab everything interesting in sight.
4. No peaking!
5. Outfit has to consist of all items from chosen store, with the exception of shoes and accessories that we are already wearing.
6. We enter the dressing room and seperately begin to create.
7. No peaking!
although there have only been two challenges so far, i wait with baited breath (and smelling of garlic at the moment, just so you know) for the next one.
Beth of The Vintage Society, i hereby declare you Painfully Hip and bestow on you the Painful Badge of Hipness, emblazoned with one time Society Girl of the Week, Chloe Sevigny.







Oooh, can’t wait to check this out.
the vintage society is great!