Here, marking the receipt of our ONE MILLIONTH VISITOR (can you believe it???!), it’s finally happening! I know I said this would be posted today, but here I am 10 minutes after midnight, finally clicking “publish.” I have a whole new appreciation for Etsyers now. This. is. a. lot. of. work.
Here here! Announcing the launch of the Painfully Hip Design Collective’s Etsy store!
Our first photoshoot was tons of fun. Featuring clothes from Thunderhorse Vintage at 2522 J st Sacramento, who specialize in 80s and 90s vintage, this shoot started out as art for a News & Review Article I was working on, but turned into so much more.
Jen is incredibly sweet and creative and generally amazing… oh… and her vintage collection?? PRISTINE. I pretty much have to mop up after my overzealous drool glands every time I go to her store. So when she said I could go ahead and make her part of the collective by offering up every single piece in this shoot for sale to YOU, well, I couldn’t wait get the eye candy up on this page!
Here’s how it works:
1) Gaze upon the lovely photos.
2) Marvel on the garb.
3) Fall in love.
4) Click!
5) Purchase!
6) Don.
7) Soak up ensuing envy.
Rendered in acid-washed turquoise denim, this romper with its twee detailing is terribly in vogue. Paired with boyish accessories and some androgynous sex-appeal, this outfit is ready for romping and hopefully numerous invocations of the words “kids these days”.
We made this high-waisted plaid skirt too cool for school by mixing it up with a 70s souvenir shirt, tooled leather belt and 40s inspired platform heels.




Chunky Orange Cardi
Swirly Carpet Bag Purse sold
Oversized Silver Lace Hair Bow sold
Multi-Color Chain Necklace
Painted Tooled Leather Purple Acorn Belt
Impossibly Cute Pleated Schoolgirl Skirt sold
Late 70s Souvenir Tee
Tan 40s-inspired Strappy Platforms
Treaded Ankle Boots
Mixed Print Ruffled Tuxedo Top sold
Black Satin Bowtie sold
Brass skinny belt
Epic Turquoise Romper sold
Clothing – Thunderhorse Vintage
Model (a very talented friend who eats like a horse if you can believe it) – Jillian Oliver
Photographer (need a talented photographer, or specialized moped parts?) – Mike Rafter
Hair Stylist (who fell down from heaven to save my ass) – Crystal Candelaria
Wardrobe Stylist(s) – Amber Mortensen, in collaboration with Jen Ayres and Jillian Oliver
While it’s true that Jillian here is a TINYKINS if ever there was one, many of these things will fit up to a size 6, so check it out! Next week I’ll be featuring some larger sizes in a much more ambitious shoot that walks the line between Metropolis Futurism and Jean Harlow’s Hollywood. Brace thyselves.
Two more glorious outfits from this shoot (including some very controversial hammer pants) will be added Monday. Stay tuned!
Please note: Prices are set by Store Owners. If you’d like to make an offer, email me.
Thank you all so much for making this all SO worth it!!
I absolutely adore the denim shortall outfit, but the one thing I’m craving from that whole outfit is the bowtie necklace, which isn’t listed.
Hi Pebble!
Sorry, it’ll actually be listed tomorrow, I ran out of time – didn’t think I’d get caught!
NICE! The photos look so good and the clothes are to die!
Le sigh. And I was trying not to be spend-crazy this month. Bye-bye, budget! Hellllooooo nurse!
Such a great post, great editorial, and great shout outs!
You are the best!
<3 <3 <3
jen
loving the plaid pleated skirt and orange cardigan
I love this idea and your store looks great. What an awesome idea!! I can’t use enough!!! I’m really looking forward to keeping an eye on what you’re featuring. Congrats on the million served readers!
[...] please take note that two items from the last PHDC photoshoot , found here and here, are up for auction at the amazing Market Publique (exclusive auctions for only the best vintage! [...]