Thunderous Threads: Throwback to the Future with Thunderhorse Vintage

Here is my latest article for the Sacramento News and Review. I hope you enjoy it!
Everything in the photo is available in our Etsy store.

Thunderous Threads
Throwback to the Future with Thunderhorse Vintage

Smack dab in the middle of the biggest recession in decades – neon, splashy prints, acid wash, and tight-rolled jeans are rampant. Ironically, this year spring trends are dilly-dallying in the late 80s and early 90s, times of comparable fiscal peril. Did we accidently take a wrong turn in a hyperspace DeLorean? How can we dabble in throwback fashion when all our Hypercolor shirts have permanent pit-stains and our bare wallets are the only accessories worthy of such concern?

For Jennifer and Marilyn Ayres, co-owners of local vintage boutique Thunderhorse Vintage, this irony isn’t a problem. The sprightly twenty-three year old twin sisters have been fans of 80s punk and thrift store vintage since their high school days in Davis, where the overriding fashion aesthetic was plainly “collegiate.” Both girls are known to sport a neon mishmash of punk-infused layers expertly altered for maximum impact – not for peripheral viewing. Jen, for instance, wears her hair in an angled modern mullet in bright auburn with panels of shocking turquoise. She has been spotted behind the counter of her store wearing spandex workout wear Jane Fonda might covet. Her personal style is an authentic expression of who she is: bright, cheeky, unapologetic, and obsessed with vintage.

Jennifer started Thunderhorse Vintage in a small room at the back of Bows & Arrows’ gargantuan premises on L St, but has now moved into its own real estate at 2522 J St. She describes her store’s collection as “artifacts” of the past, boasting an abundance of pristine specimens from every era. She continues to unearth such stunners from the Bush Sr. and Reagan era to keep up with increasing springtime demands. In case you were wondering, their prices are as reasonable as a beer on Friday.

For this spring fashion shoot (see photo), Thunderhorse and I took some of the store’s more obviously dated pieces and combined them in a modern way. Some may deem this pair of geometric-patterned tapered cotton pants —formerly known as “Hammer pants,” nowadays thinly disguised as “harem pants”— unwearable, but modern versions of this controversial shape have reached a definite height this season. To contrast their former life of beanbag chairs and matching pattern half-shirts, we combined these pants with a slim black tank, a metallic floral vest and a dizzying dose of unpredictable accessories. 

Thunderhorse argues that you don’t need to be part of the soulless consumerist machine to stay distinctive and hip. Vintage, a little creativity and a lot of balls go a long way. The result is a modern silhouette exploding with fun, nostalgia… and spring-like overtones of endless possibility.

Here’s a lil snapshot of me, Jen Thunderhorse and the model, Jillian at a recent MOD fashion show.

90s fashion

The bright stuff: SN&R shows readers how to look “killa for less skrilla”

Painfully Hip got a good plug in the awesome weekly paper, the Sacramento News & Review. This photo is a 2 page spread in their 2008 Summer Guide (Collector’s Edition, no less).

sumguide12-2.jpg

Clothes by Bows & Arrows, Cuffs Urban Apparel and my clothes from the Painfully Hip Major Hip Replacement Clothing Swap in Chicago (thanks again, Andrea!) with $4 thrifted shoes. hair and makeup by stylist Emmy Allen of Regis Salon at Galleria of Roseville and Joshua Michael of Article Salon in Sacramento. PHOTO BY MONKPOND PHOTOGRAPHY.

…Amber Mortensen, co-creator of the fashion blog Painfully Hip, credits the Internet with making fashion more accessible to the public. “It’s so nice that trendsetting powers are now being taken away from corporations and glossy magazines and are back in the hands of normal people,” she remarked. “Especially people who have the creativity but not the money to spend.”

Mortensen suggests organizing a clothing swap as a means of picking up some new threads for free. You get to unload your unwanted clothing, while rummaging through someone else’s giveaways—treasures can be found!

Come July 19, Mortensen will team up with the owners of Bows & Arrows to throw the Major Hip Replacement Clothing Swap. Bring your cast-off clothing and a laundry basket with your name on it, and be prepared to rummage in search of buried treasures.

(Click here for the full article.)
Kinda funny that this edition of the paper just so happens to be glossy…

So yes, it’s official! Even though it went to print with the wrong date (take note: it’s Saturday July 19th, not June 19th), the Sacramento edition of the Major Hip Replacement Clothing Swap is a go! Keep reading for details as they solidify!

Never before have I been quoted so prominently in print and never before has my ass looked so detachable.
Thanks, SN&R!