Painfully Hip Design Collective


Shop the Shoot!

The Painfully Hip Design Collective was started by Amber Mortensen in January of 2009. After dipping her toe in her dream career as a photoshoot stylist for a winter article she wrote for the Sacramento’s esteemed weekly, the News & Review, she decided to fatten up her stylist portfolio in her own way. She brought all her talented friends in the fashion industry together to collaborate on professional fashion editorials to add a splash of style to their portfolios.

Two years and two cities later, Amber has immersed herself in the fashion photography scene. Her styling has been featured in print by Vanity Teen, several issues of Lucky Magazine, Crossroads Trading Company ads across the USA, the News & Review, Zocalo Magazine, Sacramento Magazine and The Printed Blog and has received online recognition from Urban Outfitters, GAP, BUST Magazine, N.E.E.T. Magazine, Flair Magazine, and

Some collective members include:
Bows & Arrows Vintage (Etsy & Ebay)
Cuffs Urban Apparel
Vintage Found
Thunderhorse Vintage, Sacramento
Stay in touch with this season’s trends and Shop all the latest Viva La Diva Designer Shoes at

Ashley Geiger
Katie Palmer
Dee Larsen
Jillian Oliver
Liz Liles
Eileen McCarthy
Morgan Nichole
Rachel Yocom

Ryan Mihalyi
Cecilia Austin
Kristin Cofer
Tyler & Christina Photography
Mike Rafter
Nick Avey
Carla Frances

Hair & Makeup Artists
Octavio X
Addam Moreno (ISO Hair
Crystal Candelaria of Article Salon, Roseville
Luxe Salon & Spa, Sacramento

 (click on photos to find more from each shoot)



circus inspired

gypsy inspired fashion

stevie nicks inspired

Ol' Bessie

oleg cassini sequined blouse 

80s 90s fashion

vintage fashion editorial