

The Painfully Hip Design Collective was started by Amber Mortensen in January of 2009. After dipping her toe in her dream career as a photoshoot stylist for a winter article she wrote for the Sacramento’s esteemed weekly, the News & Review, she decided to fatten up her stylist portfolio in her own way. She brought all her talented friends in the fashion industry together to collaborate on professional fashion editorials to make beautiful pictures to add a splash of style to their portfolios, give everyone a bit of online exposure via her popular thrift fashion blog, PainfullyHip.com to share with her beloved blog readers. As well, most of the clothing and accessories in the photos can be found for sale on the participating boutiques’ websites, on the Collective’s Etsy store or for auction on the new (and amazing) Market Publique!
Some collective members include:
Boutiques:
Bows & Arrows Vintage (Etsy & Ebay)
Cuffs Urban Apparel
Vintage Found
ModCloth
Thunderhorse Vintage, Sacramento
Models:
Ashley Geiger
Katie Palmer
Dee Larsen
Jillian Oliver
Liz Liles
Eileen McCarthy
Morgan Nichole
Danielle
Rachel Yocom
Photographers:
Ryan Mihalyi
Cecilia Austin
Kristin Cofer
Tyler & Christina Photography
Mike Rafter
Nick Avey
Carla Frances
Hair & Makeup Artists
Octavio X
Addam Moreno (ISO Hair
Crystal Candelaria of Article Salon, Roseville
Luxe Salon & Spa, Sacramento
(click on photos to find more from each shoot)

































